They are getting more customer support, stability in the service, better localization, and more content. The players found the service better because Nexon dedicated more resources and gradually moved the operations to the US in 2006. As we are both part of one corporate identity, as well in continuous close contact in operating MapleStory, it was 1) a cosmetic change from Wizet to Nexon, 2) a boost in development support, and 3) increased financial support. So, when Nexon America took over the ongoing localization and operation of MapleStory in North America, it was not really a re-launch of the game.
To be precise, Wizet is not a third-party company but a part of the larger Nexon corporate family. How did the release of MapleStory by Wizet prior to Nexon's move into the market affect its re-launch? Not only did MapleStory’s registrations take off many players were purchasing Nexon Cash to access our virtual items. However, we were pleasantly surprised to find similar adoption patterns in the US, as in Asia. A global English beta of the product was released to test the viability of the product in the West and locate the next market for expansion.įor years, the industry has said item selling (microtransactions) would not work with the console driven North American market. With MapleStory already serviced in the major Asian online gaming markets, Nexon needed to find the next market with appetite for the product.
The English service of MapleStory was a litmus test for us. We quickly moved in after seeing the market opportunity with our progress of MapleStory. Nexon America officially opened its doors in September 2006. When did Nexon move into the US market, and what prompted the move? Gamasutra spoke to Min Kim, Director of Game Operations for Nexon America, and asked about microtransactions in the Asian and US markets, and the benefits of this financial model. Asked to comment on this and numerous other queries related to the Nintendo partnership, a Nexon representative commented that the company is “not ready to discuss them at this time”. The parent company has also announced a partnership with Nintendo of Korea, with MapleStory set for release on the DS in September of this year, though a worldwide release is yet to be confirmed. A month later, the company announced a partnership with MTV Networks, who will be promoting Nexon’s games through its “TV and digital media properties”, though further details are yet to be announced. In September 2006, NXGames became officially known as Nexon America.
The company began its expansion into the US market in 2005 as NXGames, though MapleStory had previously been released by Nexon affiliate Wizet two years previous.
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The game is free to download and subscription free, and generates revenue through microtransactions for items like clothing and weaponry. The title, which was first released in South Korea in 2002, is currently distributed worldwide, and has an estimated 50 million users, including 14 million in South Korea alone. We will always ask you to come on the Live Help to discuss any issue.ĭo not give away your currency to someone claiming to be our customer support.South Korean MMO developer and publisher Nexon Corporation is best known for MapleStory, an online casual RPG aimed primarily at teens. We will never ask you to return your currency in game. As soon as we received the M-gold, your delivery will be scheduled immediately. Upon completion of transaction, We will be send to us as a confirmation for your payment. There, you will be offered three types of payment maple story mesos In order to protect our customers from unauthorized charges, all transactions will be carried out in our securely integrated transaction center at.
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